Piano aux Jacobins and Croisement festivals 2018
As last year, Pleyel is the official partner of the festival Piano aux Jacobins, which takes place as part of the festival Croisements in several cities in China.
Axia Marinescu appreciated the Pleyel P280 model and gave several high quality recitals.
Starting from 4th May, Axia Marinescu who is described as “an incredible young pianist sharing with Mozart the spirit of genius” plays 4 concerts in four major cities of China, Beijing, Shanghai, Nanjing and Harbin.
Pleyel’s P280 as well as the Directoire are played during the concerts. She explain her feelings about these pianos: “It was a big pleasure to play on this beautiful Pleyel piano, which was Chopin favorite instrument. The spirit of the composer comes closer to us, the artists.”
The beautiful story of Pleyel pianos began in 1807. Since then, many celebrities have helped to forge the legend of this prestigious brand: composers, writers, painters, architects, businessmen, politicians, dignitaries, aristocrats...and also Chopin. The soulfulness and grace of his music are perfectly matched by the unique sound and touch of piano Pleyel. Thus, Chopin liked to repeat, “When I feel in good form and strong enough to find my own sound, I need a Pleyel piano.”
Pleyel China’s CEO Mr Jianfeng Luo was introduced by the reporter during the interviewe by CCTV (China Central Television), the biggest and most influential media of China.
Emmanuel Macron's visit to China
During an official visit to Beijing on January 8, 9 and 10, Emmanuel Macron made a speech at the French Embassy in China.
This allowed him to admire Pleyel's Directoire model, magnificently enhanced in the Embassy reception room, and a true symbol of cultural exchange between our two countries.
Pleyel at Music China 2017
For the second year in a row, Pleyel presented its pianos at the Shanghai Music China Show, the international meeting place for music professionals.
We had the honor to welcome on our booth Mr. Axel Cruau, Consul General of France in Shanghai, as well as many Chinese personalities such as the president of China Musical Instrument Association.
PLEYEL Piano Shows up at "Beijing Music & Life Show"
May 5th -7th, 2017, PLEYEL (China) showed up at "Beijing Music & Life Show" for the second consecutive year. ZHANG Chonghe, President of China National Light Industry Federation, and WANG Shicheng, Chairman of CMIA (China Musical Instrument Association), visited PLEYEL piano booth. ZHANG Chonghe initiated interactive communications with LUO Jianfeng, General Manager of PLEYEL (China) for a long period. He said that introducing PLEYEL, the top brand in the world music development history into China, would definitely promote the culture exchanges between China and France.
PLEYEL received high praise by the elegant design, perfect touch and pure "French sound" praise between professional and non-professionals. In the near future, PLEYEL will undoubtedly become the preferred brand of China musical instruments.
Pleyel, partner of the festivals Croisements and Piano aux Jacobins 2017
Mr. LUO Jianfeng, General Manager of PLEYEL China, was invited to attend the opening ceremony of "Festival Croisements"
May 6, 2017, Beijing Tsinghua University Art Museum, Mr. LUO Jianfeng, Vice Chairman of CMIA (China Musical Instrument Association) and General Manager of PLEYEL China, at the invitation of the French Embassy in China, participated in "From Monet to Soulages——Paths of Modern Western Painting” and the opening ceremony of " Festival Croisements ".
PLEYEL as a "Festival Croisements" Piano aux Jacobins strategic partner, will participate in and support the activities in the major cities of China during the 2017 Piano aux Jacobins. These cities include Beijing, Shanghai, Tianjin, Chengdu, Nanjing, Ningbo and so on.
Piano aux Jacobins is the world's oldest and largest piano festival. The purpose is to accelerate the dissemination and extension of the outstanding classical music culture, to enhance communications among the world piano performers, discovering and cultivating the promising piano artists "the rising stars" to promote the prosperity of the music culture industry.
Pleyel China with French Embassy to China signing comprehensive cooperation agreements of music & culture
M. Luo Jianfeng, directeur général de Pleyel China, a été invité à assister à la cérémonie d'ouverture du festival Croisements.
On 17th March at 17:00, French Ambassador to China Mr Maurice Gourdault-Montagne with General Manager of Pleyel China Mr Luo Jianfeng, signed comprehensive cooperation agreements of music & culture.
The agreements including: establishment of strategic partnership of Pleyel China and “Festival Croisements”; establishment of strategic partnership of Pleyel China and “Piano aux Jacobins”; appointing Pleyel as official designated pianos of Embassy and Consul general of the republic of France in China, etc.
“Festival Croisements” is a series of inter-cultural activities between France and China. Based on “the years Chine-France”, it is proposed by the presidents of France and China in 2006. It has greatly promoted the culture exchange through visual arts and Stagecraft, etc.
“Piano aux Jacobins”, as one of the most influential pianos festival, has been taking an increasingly importance role in “Festival Croisements”. Though concert tour in major cities in China, like Beijing, Shanghai, Shenzhen, etc. it had great success in China recently.
Pleyel was established in 1807 in Paris, which is a brand bearing the national sentiment and memories of France, and a living French culture heritage.
Pleyel China, as the strategic partnership framework has been established, will be more involved in the bilateral culture exchange activities and will make more efforts to promote the exchange of both classical music and culture between China and France.
The launch of Pleyel in China
Prelude to its presentation at the Shanghai 2016 Fair, Pleyel China was officially inaugurated on October 17 in Beijing in the presence of Maurice Gourdault-Montagne, French ambassador and Shicheng Wang, minister of the musical instrument industry.
Music China, Asia's largest music fair, is held every autumn in Shanghai. The opportunity to meet on over 18 hectares of over 1800 exhibitors from all over the world who unveil Western and Chinese instruments, classical or modern, as well as the latest audio and lighting technologies show.
Fleuron of French know-how.
During its fifteenth edition, from October 26 to 29, visitors' attention was received by the Pleyel China booth, which announced the revival of the manufacture and marketing of these pianos with a unique past, flagship of the know-how of French artisans since the 19th century, inseparable from the greatest musicians and contemporary composers who have forged the memory of this prestigious brand.
New models in 2018.
Taking advantage of these ideal circumstances to present his latest models, Pleyel exhibited the right pianos P124 and P131, which went into production in November 2016 and are intended for the Chinese market. Copies that were singularly appreciated by the numerous visitors, professional or amateur artists but also dealers, curious to discover or rediscover the oldest piano factor still active.
Pleyel, an inventive and avant-garde brand. But the legendary manufacture Pleyel had to stage its bicentennial heritage with some exceptional pianos that enameled its catalog, like the famous Piano double or the astonishing Odalisque of Marco Del Re and Milky Way Andree Putman without omitting the mythical P280 models of 1961 or P190 in 2005. Drawing on an inventive and avant-garde tradition, Pleyel opens a new page in its history.